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AWS PRO family includes eight font styles. The letterforms are dynamic; typically round shapes appear more compact, as their verticals have been flattened. This ‘straightening out’ gives text set in the typefaces a streamlined look. Indeed, AWS PRO is designed according to a modular system. All shapes bear a strong commonality to each other, without becoming repetitive. However, the curves in the modules have all been optically corrected, removing the mechanical nature that would otherwise become too dominant.
AWS Pro |